A study from the University of Oxford has found that adolescents who stop studying maths after age 16 have lower levels of a key brain chemical (GABA) in areas linked to reasoning, problem-solving, and learning. This chemical is essential for tackling complex problems — the very skills that will be in high demand in an AI-driven world.
Unfortunately, many children disengage from maths as they approach the end of secondary school. Over 40% fail GCSE maths, meaning they never fully grasped the crucial concepts in the first place. The rest often find maths boring or irrelevant, so they stop studying it, missing out on vital brain development.
The problem begins in primary school. Research from the Institute for Fiscal Studies (IFS), who have tracked children for over 50 years, shows that strong maths skills by age 10 predict both higher GCSE results and higher earnings in adulthood. Yet traditional teaching often lets children pass one test, only to forget the knowledge weeks or months later. Core skills like times tables, fractions, and number bonds must be embedded early, or children struggle with more advanced concepts later on.
This is where Fables World makes a difference. Independently tested, children who used Fables World daily made 32% more progress than a control group. The more they practiced, the more they improved — building confidence, memory recall, and problem-solving skills in a fun, engaging way.
With AI transforming the workplace, children will need strong reasoning and problem-solving abilities more than ever. Early intervention in maths isn’t just about passing exams — it’s about giving your child the tools to thrive academically, professionally, and personally.
“Fables World provides children with a memory peg for the quick recall of number facts, building confidence and understanding that lasts.” — Ella Skegg, University of Chichester
Don’t let gaps in understanding today limit your child’s potential tomorrow. Start building strong maths foundations in primary school — the benefits will last a lifetime.